Marketing

OUR 351 SONS has a wide array of people who would be interested in the book:

Parent(s) especially of teenage boys

Professional youth workers, including social workers, probation agents, judges, child care workers, youth facility staff, sheriff's departments, state and federal prison staff/inmates

School professionals, including junior and senior high school teachers, school counselors, college counselors and psychology instructors and students

Church pastors, priests, youth leaders, members, National Youth Organizations (YFC)

Sports organizations and fans, because of the stories involving Bart and Cherry Starr and Green Bay Packer players

Animal therapy organizations/members would enjoy the Rawhide horse therapy stories.

Here is a list of comparable books that show the projected appeal of OUR 351 SONS:

Nell Bernstein, Burning Down the House: The End of Juvenile Prison (New Press, 2016)
This reporter examines what happens when teenagers end up thrown into detention centers. Locking up a child denies them what they need most for their growth: positive relationships with caring adults. This is a bedrock principle at Rawhide Ranch. The program was developed so that boys would learn how to act within a loving family. They took in many boys who had been badly treated by the system and turned them into fine young men, and OUR 351 SONS tells that story.

Liz Pryor, Look at You Now: My Journey from Shame to Strength (Random House, 2016)
When the author was 17 years old, she became pregnant, and her parents wanted to keep it a secret. Her mother dumped her a locked government-run facility for delinquent and impoverished pregnant teenage girls, but the author found unexpected friendships among these tough girls. While this is a moving story about one individual, OUR 351 SONS contains dozens of uplifting stories about boys who found in the bonds of their new Rawhide family a foundation on which to build a new life.

Eric Davis, Raising Men: Lessons Navy Seals Learned from Their Training and Taught to Their Sons (St. Martin's Press, 2016)
When faced with the question of how to bring up his son, the author knew how difficult it was to face the challenge of becoming a man. Using a unique blend of discipline and adventure, he and his SEAL comrades wrote a book to teach parents how to connect with their sons. OUR 351 SONS has its own military component, since John was a proud member of the Army. The book features a summer camp that taught boys in the surrounding area how to become team members, and John developed a 100-day program named About Face, patterned after military training but without any harassment.

Michael Thompson, Ph.D, and Dan Kindlon, Ph.D., Raising Cain: Protecting the Emotional Life of Boys (Ballantine, 2009)
The authors show how boys are usually raised, to become macho and stoic. Kindlon and Thompson instead make the case that boys should not be held to impossible standards, but learn how to express their emotions. OUR 351 SONS takes a similar stance, emphasizing brotherhood and working together. Yet Rawhide Ranch does have plenty of masculine activities, because boys are active and competitive.